Well at any rate it's gone from being the good news of imaginary deities' kingdom, to the good news of j w . o r g (please join our cult).
It was a master stroke to get the sheeples conflating imaginary deity big J with his imaginary organisation on earth, yep you guessed it right, in the form of the cult we all love so much.
read the bible without WTBTS cult blinkers and you might become a christian, read it carefully enough and without bias and you will become an atheist.